Google Ads

By IQM

Google Ads is a platform that enables advertisers to display ads on Google's search engine and partner websites.

Productivity

Google Ads is a platform that enables advertisers to display ads on Google's search engine and partner websites.

Productivity

App Overview

The Google Ads app in the IQM Marketplace is designed to integrate the powerful advertising features and capabilities of Google Ads with the IQM Marketplace DSP platform. This app enables users to seamlessly connect their Google Ads account with IQM Marketplace, leveraging the extensive reach and targeting options of Google Ads within the DSP platform. With the Google Ads app, users can create, manage, and optimize their Google advertising campaigns directly within the IQM Marketplace environment. They can leverage Google's sophisticated targeting options, such as keywords, demographics, interests, and remarketing, to reach their desired audience segments. The app provides users with tools to design compelling ad creatives and track campaign performance metrics, including impressions, clicks, conversions, and cost per acquisition (CPA). By integrating Google Ads with the IQM Marketplace DSP platform, users benefit from a centralized platform for campaign management and optimization. They can leverage the advanced optimization features offered by the IQM Marketplace DSP platform while taking advantage of Google Ads' extensive ad network and targeting capabilities. This integration streamlines workflow efficiency, allowing users to efficiently manage their Google advertising campaigns, optimize their ad spend, and drive better campaign performance. Overall, the Google Ads app in the IQM Marketplace empowers users to effectively utilize the reach and targeting capabilities of Google Ads within the DSP platform. It simplifies the process of creating and managing Google advertising campaigns, providing users with a comprehensive solution to optimize their ad campaigns, target the right audience, and achieve their marketing objectives.

googleads
googleads

Key Benefits

Enhanced Reach and Targeting

The Google Ads app within the IQM Marketplace provides advertisers with access to Google's extensive ad network, including the search engine and partner websites. This app allows advertisers to expand their reach and connect with a broad audience across various online platforms. Moreover, Google Ads offers powerful targeting options, such as keywords, demographics, interests, and remarketing, enabling advertisers to precisely target their desired audience segments. By leveraging the Google Ads app, advertisers can enhance their reach and deliver targeted ads to potential customers.

Streamlined Campaign Management

The Google Ads app seamlessly integrates with the IQM Marketplace DSP platform, offering advertisers a streamlined approach to campaign management. Advertisers can conveniently create, manage, and optimize their Google advertising campaigns directly within the IQM Marketplace environment. This integration eliminates the need to switch between multiple platforms and simplifies the workflow, allowing advertisers to efficiently allocate budgets, monitor campaign performance, and make real-time optimizations, all from a centralized interface.

How Google Ads works with IQM?

Connect Your Account

By integrating the Google Ads app with the IQM Marketplace platform, you can connect and consolidate reporting and serving data from Google Ads and visualize it in a single, unified dashboard. This allows you to gain a comprehensive view of your marketing performance across channels and campaigns, and make data-driven decisions to optimize your marketing strategy. The Google Ads app on the IQM Marketplace platform then allows you to consolidate this data into a single, customizable dashboard that displays the metrics and KPIs that matter most to your business.

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Visualize and Analyze Data

You can connect and consolidate data with the Google Ads app on the IQM Marketplace platform. You can then Visualize and Analyse the data in a Report or Dashboard app. These features can help you gain deeper insights into your marketing performance and make data-driven decisions to optimize your campaigns for success.

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Requirements

IQM Marketplace Account

Google Ads Account

App Relevance

Dashboard
Campaigns
Creatives
Reports

Verticals

Political
Healthcare
Travel
Retail
B2B
BFSI
Sensitive

Integration Details

Features

Reports
Web Services

Affecting IQM apps

Campaigns

Creatives

Reports

Inventory

Dashboard

Audiences

Contact

Email Address

support@iqm.com

Contact Number

1(212)476-5245

Data Privacy

You understand that when using this integration, it’s up to you to comply with applicable laws and regulations, as well as the AUP and Terms of Service. Please review this integration partner’s documentation for more information.

Pricing

This integration requires one of the following subscription plan.

Standard

Everything is free on this app. Enjoy!

Free

Free

Data & Permissions

Shared data

This shows how the data will flow between your app and IQM Marketplace

IQMData FlowGoogle Ads

Campaigns

Google Ads

Creatives

Google Ads

Reports

Google Ads

Inventory

Google Ads

Dashboard

Google Ads

Audiences

Google Ads

IQM Permissons

This app will require the following permissions on you account

IQM

View

View

Create, Edit

View

Create, Edit

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