Carto is a cloud-based platform that provides location intelligence and spatial analytics, allowing businesses to visualize and analyze geospatial data.


Carto is a cloud-based platform that provides location intelligence and spatial analytics, allowing businesses to visualize and analyze geospatial data.


App Overview

The Carto app on the IQM Marketplace is a powerful addition to the platform, offering businesses access to advanced location intelligence and analytics capabilities. This app allows advertisers and marketers to leverage their location data to gain valuable insights and make data-driven decisions. With Carto, users can visualize and analyze various types of location-based data, including customer locations, store locations, demographic information, and more. The Carto app empowers businesses to unlock the potential of their geospatial data by providing a user-friendly interface and a range of tools and features. Users can create interactive maps, perform spatial analyses, and extract meaningful insights from their data. By utilizing the app's capabilities, businesses can understand customer behavior patterns, identify market trends, optimize their targeting strategies, and make informed decisions to drive their marketing and advertising efforts. In summary, the Carto app on the IQM Marketplace offers businesses the ability to harness the power of location data for enhanced decision-making and campaign optimization. By visualizing and analyzing location-based information, businesses can better understand their target audience, improve their advertising strategies, and achieve better outcomes. The integration of Carto with the IQM Marketplace DSP platform provides advertisers and marketers with a comprehensive solution to leverage location intelligence and maximize the effectiveness of their campaigns.


Key Benefits

Enhanced Location Intelligence

The Carto app on the IQM Marketplace offers enhanced location intelligence capabilities, empowering businesses to gain valuable insights from their location data. By leveraging this app, businesses can visualize and analyze location-based information, such as customer locations, store locations, and demographic data. This provides a deeper understanding of customer behavior, market trends, and spatial relationships, enabling businesses to make data-driven decisions and optimize their marketing and advertising strategies based on location-based insights.

Improved Targeting and Personalization

With the Carto app, businesses can improve their targeting and personalization efforts by leveraging their location data. By visualizing customer locations and demographics on interactive maps, businesses can identify clusters of potential customers and tailor their campaigns accordingly. They can optimize their advertising strategies by delivering relevant and personalized messages to specific locations or target audience segments. This level of precision targeting helps businesses maximize their advertising ROI by reaching the right audience at the right time and place.

Better Campaign Optimization and Performance

The Carto app provides businesses with the tools and features to optimize their campaigns based on location-based insights. By analyzing spatial data, businesses can identify underperforming areas or untapped markets and adjust their advertising strategies accordingly. They can identify high-potential regions for expansion, refine their target audience, and allocate their resources more effectively. The app's spatial analytics capabilities enable businesses to track and measure the performance of their campaigns in different locations, allowing for data-driven optimizations and continuous improvement of campaign effectiveness.

How Carto works with IQM?

Connect Spatial Data

By integrating Carto with IQM Marketplace platform you can work with spatial data on the Dashboard app. This allows you to gain a map based view of your marketing performance across channels and campaigns, and make data-driven decisions to optimize your marketing strategy. The Carto app on the IQM Marketplace platform then allows you to consolidate this data into a single, customizable dashboard that displays the metrics and KPIs that matter most to your business.

Visualize and Analyze Data

With the Carto app on the IQM Marketplace platform, you can connect and consolidate spatial data from multiple sources. You can then use Carto's powerful data visualization and analytics features to create custom reports and dashboards that display the metrics and KPIs that matter most to your business. You can also create custom visualizations to explore your data and gain insights into your marketing performance. These features can help you gain deeper insights into your marketing performance and make data-driven decisions to optimize your campaigns for success.


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Data Privacy

You understand that when using this integration, it’s up to you to comply with applicable laws and regulations, as well as the AUP and Terms of Service. Please review this integration partner’s documentation for more information.



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Data & Permissions

Shared data

This shows how the data will flow between your app and IQM Marketplace

IQMData FlowCarto



IQM Permissons

This app will require the following permissions on you account