Microsoft Power BI is a data visualization and business intelligence software available for Windows. Power BI can be used to import data, create data models, and build visual reports using data from a variety of web and database connectors. By using the Power BI app on the IQM Marketplace, businesses can easily access their IQM Marketplace ad-serving data through the Power BI Desktop application. This data can then be transformed into visual reports that provide insights into the performance of their ad campaigns. With Power BI's powerful data modeling capabilities, businesses can also combine their IQM Marketplace ad-serving data with other data sources to gain even deeper insights into their ad performance. One of the main benefits of using the Power BI app on the IQM Marketplace is the ability to create customized dashboards and visual reports that can be shared with team members and stakeholders. These reports can be easily accessed through the Power BI service or embedded in other applications, such as SharePoint or Teams. Another benefit of using the Power BI app on the IQM Marketplace is the ability to create data-driven campaigns. By combining their IQM Marketplace ad-serving data with other data sources, businesses can gain insights into customer behavior and preferences, and use this information to create targeted and effective ad campaigns. Overall, the Power BI app on the IQM Marketplace is a powerful tool for businesses that are looking to gain insights into their ad performance and optimize their ad campaigns. By using this app, businesses can easily access their IQM Marketplace ad-serving data, transform it into visual reports, and make data-driven decisions that can lead to higher conversion rates and improved ROI.

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