Cadent

Cadent is a leading advertising technology company that focuses on delivering next-generation data-driven advertising solutions. Established in 2014 and headquartered in New York City, the company is dedicated to transforming the way marketers target and engage their audiences in both linear and addressable television. With a group of experienced professionals in the media industry, Cadent aims to create a world where every advertisement is relevant and personalized, enabling marketers to maximize the value of their media spend. The company offers data-driven solutions, such as audience targeting, cross-screen addressability, and programmatic planning, to help advertisers deliver the right message to the right audience at the right time. Cadent is continuously working towards improving its advanced technology platform, which harnesses unique insights from its proprietary data sets and combines them with machine learning algorithms to optimize and measure the performance of advertising campaigns. The company's success is reflected in its partnerships with prominent national and regional cable operators, MVPDs, and digital streaming services. This extensive network enables Cadent to offer its cutting-edge solutions to a broad spectrum of advertisers and agencies. In summary, Cadent is a data-driven advertising technology company that focuses on enabling marketers to effectively target and engage audiences in both linear and addressable TV, offering solutions for audience targeting, cross-screen addressability, and programmatic planning.