Association of Canadian Advertisers (ACA)

The Association of Canadian Advertisers (ACA) is a professional organization dedicated to promoting and advancing the interests of marketers and brands in Canada. They strive to improve the efficiency and effectiveness of marketing communication through advocacy, best practices, research, and training. As the industry's leading advocate, the ACA represents the interests of advertisers, marketers, and agencies by working as a voice of the Canadian advertising community. Established in 1914, the ACA has built a strong heritage in helping its members to achieve greater marketing success. They focus on key issues such as transparency, cost control, media efficiency, and campaign measurement, which are crucial to advertisers in navigating today's complex marketing landscape. Throughout its history, the ACA has been instrumental in influencing and shaping industry standards that foster responsible marketing practices, safeguard the rights of consumers, and encourage collaboration among stakeholders. To achieve their mission, the ACA offers a wide range of services, including conferences, webinars, seminars, and online resources focused on enhancing the knowledge and skills of its members. By fostering a community that shares insights, experiences, and best practices, the Association of Canadian Advertisers aims to empower businesses to make informed decisions and optimize their marketing investments for long-term success.