Carbon (now part of Magnite)

Carbon, now a part of Magnite, is a pioneering technology-driven company that specializes in digital advertising solutions and services. They focus on empowering publishers and advertisers to navigate the complex landscape of programmatic advertising effectively. Carbon's core strength lies in their advanced data-management platform that utilizes artificial intelligence to optimize ad campaigns, unlock valuable insights, and ensure brand safety. Magnite, the parent company, is the world's largest independent sell-side advertising platform, and it combines the expertise of Rubicon Project and Telaria. Magnite operates across various channels such as desktop, mobile, and connected TV (CTV). They aim to streamline the advertising process, increase efficiency, and maximize ad revenue for their clients. Built on a strong foundation of technological innovation, Carbon and Magnite together provide next-generation advertising solutions that cater to the evolving needs and demands of the digital advertising ecosystem. They offer cutting-edge targeting capabilities, insightful data analytics, and robust inventory and demand partnerships. Their clientele comprises leading media organizations, agencies, and brands that rely on Carbon's expertise and Magnite's extensive ad serving platform for their online advertising needs. In summary, Carbon, now a part of Magnite, is an industry-leading digital advertising solutions provider, focused on harnessing the power of AI and data analytics to optimize online ad campaigns and improve client revenues.