Sway Group

Sway Group is a full-service influencer marketing agency specializing in influencer strategy, content creation, and digital marketing. Established in 2011, the company has its headquarters in the San Francisco Bay Area, California, USA. Sway Group's mission is to connect brands with the right influencers to create captivating content that drives consumer engagement and generates measurable results. They work with a wide range of industries, including but not limited to, consumer-packaged goods, technology, beauty, fashion, food and beverage, and lifestyle. The Sway Group offers a comprehensive set of services such as influencer identification and management, content amplification, affiliate marketing, programmatic media buying, performance analytics, and social channel strategy development. The company prides itself on its end-to-end program management and its ability to partner with clients to create and execute custom-designed campaigns that are tailored to specific goals, audiences, and budgets. Sway Group's team is composed of experienced professionals with backgrounds in digital marketing, public relations, and media. By leveraging its extensive network of influencers, who offer a broad range of expertise, styles, and platforms, the company ensures that campaigns reach targeted demographics, boost brand awareness, and drive desired conversions. Some key clients of Sway Group include renowned brands such as eBay, Walmart, Coca-Cola, and Johnson & Johnson. Through their data-driven approach and commitment to client success, Sway Group continues to establish itself as a leader in the influencer marketing industry.