Segmento / RuTarget

Segmento / RuTarget is a technology-driven digital marketing and advertising company specializing in the Russian market. Established in 2011, the company is headquartered in Moscow, Russia, with additional offices in St. Petersburg, Novosibirsk, and Europe. Segmento / RuTarget's mission is to make digital advertising more intelligent through the use of innovative technologies, including artificial intelligence, machine learning, and big data analysis. The company primarily focuses on providing programmatic advertising solutions, which enable marketers to reach their target audience with greater precision and efficiency. Segmento / RuTarget's platform offers various targeting options, such as demographic, behavioral, contextual, and geolocation, to ensure brands deliver relevant ads to potential customers. In addition to programmatic advertising, Segmento / RuTarget offers other digital marketing services, including retargeting, look-alike audience modeling, and performance optimization. These services help advertisers improve the effectiveness of their campaigns by targeting users who have previously shown interest in their products or are similar to their existing customer base. Segmento / RuTarget has a diverse client base, serving both large and small businesses across different industries. Some of their notable clients include Adidas, KFC, Beeline, and Philips. The company's expertise and strong focus on technology-driven solutions have earned them numerous industry awards and recognition for their innovation and excellence in the digital advertising space.