marketing & advertising
GABBCON, or the Global Audience Based Buying Conference and Consultancy, is a leading authority in audience-based buying, programmatic, and addressable advertising solutions. They specialize in helping brands, agencies, technology providers, and content distributors navigate the constantly evolving world of advanced advertising. Their innovative approaches and expertise enable advertisers to efficiently and effectively connect with their target audience in a more personalized and data-driven manner. By offering conferences, customized consulting, and strategic advisory services, GABBCON empowers clients to make informed decisions and implement new advertising solutions that meet their unique business goals. Through their commitment to knowledge sharing and best practices, GABBCON also offers training programs and educational resources, ensuring the broader industry benefits from the latest advancements in audience-based buying. The company is focused on bridging the gap between traditional broadcast and digital media by bringing industry leaders together to discuss and develop new strategies and solutions for targeted advertising. Together with their strong network of advertising professionals, GABBCON is a critical resource for industry participants looking to stay informed and competitive in the dynamic world of advanced advertising. Their mission is driven by the belief that collaboration, innovation, and education are key components for the ongoing success and growth of the advertising industry.