Appreciate (acquired by Digital Turbine)

Appreciate, a mobile advertising technology company, has been acquired by Digital Turbine, a leading mobile delivery platform. The acquisition has expanded Digital Turbine's end-to-end mobile advertising solutions, boosting their ability to provide a one-stop-shop for app discovery, user acquisition, and efficient mobile advertising revenue generation. Founded in 2011, Appreciate developed a Programmatic Mobile Demand Side Platform (DSP) that utilized advanced algorithms and real-time data to enhance user acquisition strategies and ROI for advertisers. The company's technology focused on delivering targeted advertisements based on user behavior, location, and real-time bidding. Prior to its acquisition, Appreciate catered to clients across various industry verticals, including gaming, e-commerce, travel, and social networking, helping them to reach their target audiences and maximize ad revenues effectively. The company's powerful and precise targeting capabilities, alongside its transparency and full user control, created significant advantages for advertisers. Based in Tel Aviv, Israel, Appreciate's team of experienced professionals worked together to drive cutting-edge innovation in the mobile marketing space. The company was known for its commitment to delivering optimal ad performance, data-driven insights, and strong accountability for its clients. With the acquisition by Digital Turbine, Appreciate has strengthened its market position, providing an even more comprehensive suite of services to meet the dynamic needs of the mobile advertising industry.